Hot new way to sell your home? Use social media

Can you sell your home in 140 characters or less? As more homes are put on the market, some sellers are turning to social media to create buzz about their listings.

As social media have turned mainstream, many people have started to use Twitter and Facebook in more constructive ways, instead of just connecting with high school buddies. For instance, some use them to sell their home.

Real-estate agents and homeowners are turning to Facebook, Twitter and LinkedIn to market their properties in a sometimes frustratingly slow market. While these methods can help expose a listing to a new audience, they do require a strategy. You can’t just start tweeting and friending indiscriminately, since that’s a sure-fire way to become a social-media pariah.

In this brave new world, it’s important to first the lay of the land before choosing your path.

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